Is Your Bank Loaded?

Dear BB&T,

I am a customer of BB&T and am aware that you are seeking to merge with SunTrust to create a new financial institution called Truist Bank.

I am asking you to live up to your own mission of “making the world a better place to live” and “giv[ing] back to the clients and communities that have supported the bank for so many years.” Please pledge that the new Truist Bank will not engage in business relationships with the gun industry until it can be fundamentally reformed and that it will help create new technological systems for flagging suspicious gun purchases.

Doing so would dramatically strengthen the communities you serve and would be remarkably consistent with the brand story behind your new effort. As you note on the Truist website, the new brand “reflects a shared belief in building a better future for our clients and communities” and “innovating and building new technology.”

Let me be clear: as a customer, I expect you to live up to your publicly stated values.

I look forward to hearing from you.

[ Your Name ]